fedex canada
Elevating an iconic brand through a digital transformation
FedEx is a global shipping and logistics provider, known for its e-commerce and international shipping solutions.
I worked with FedEx Canada as a solo designer to improve their marketing site, revamp IA & copy, and introduce improved ways of working.
Duration
September 2023 - August 2024
Team
1 Designer (me!)
Skills
Design strategy, visual design, client management
PSssst!
Due to NDA, project specifics have been omitted
Please reach out for more details regarding involvement and impact.
Highlights
Reimagining FedEx's digital landscape
FedEx Canada has a wide range of digital channels, enabling global logistics and delivery services.
In collaboration with digital teams at FedEx US and FedEx EU, I spearheaded the digital enhancement focus for FY23 and FY24. We focused on acquisition and retention, finding ways to work within their AEM CMS while pushing UI and brand elevation.
